Are you ready to get inspired and get insider knowledge from entrepreneurial women who have used marketing to do great things, so that you can too?
The Marketing Insiders Festival
I’ve put together a completely FREE one-day online festival of marketing and have invited some brilliant women, who have all achieved amazing things using marketing, to share their stories with you and teach you how to use marketing to achieve these things too!
The Marketing Insiders Festival is happening online on Thursday 16th November 2023 and you will learn:
How one brilliant woman grew a free Facebook group, then leveraged it to build an entire business
How one brilliant woman uses AI to create content faster
How to write engaging copy that connects and converts
How to use Google Analytics to get your business a greater return on your marketing investment from another brilliant woman
How one brilliant woman spots and capitalises on emerging communications trends (including growing an Instagram account by 30,000 followers within a year
How and why you should be selling into corporates
How to grow a high-performing email list - from me!
The Speakers
9.30 AM
Niki Hutchison
Welcome & How to grow a high-performing email list
Workshop
I will be on hand throughout the day both as a speaker and interviewer guiding you through some of the most essential marketing topics for your business.
These are the skills that every business owner needs to be utilising in their business right now as we head into 2024, to help drive visibility, leads and sales.
For the Marketing Insiders Festival I have pulled together some of the smartest marketers and entrepreneurial women from my network to inspire, educate and share the things that are working right now for them. I will also be sharing my insights into how you can grow a high-performing email list to support your business growth.
10.30 AM
Ayo Abbas
How to sell to corporates
Interview with Niki
Ayo Abbas is an award-winning built environment marketing consultant and was named as the overall winner for the Digital Woman of the Year Awards 2022. Ayo founded her own consultancy business Abbas Marketing offering B2B marketing strategy and content creation services. Her clients have included 5 of the top 10 UK engineering firms as well as a number of SME's and start-up tech firms targeting corporates.
11.15 AM
Prerna Malik
How to write copy that connects and converts
Interview with Niki
Co-founder of Content Bistro and a Copyhackers-certified conversion copywriter, Prerna is the strategist and copywriter behind multiple million-dollar launches and 6-figure evergreen sales funnels in niches as diverse as astrology and homesteading!
She has written for industry icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, Vanessa Lau, Tanya Aliza, and others!
She is also the creator of the strategy-focused sales copywriting program — Ready-to-Sell.
12.30 PM
Kylie Reid
How I used a free Facebook group to build my business
Interview with Niki
Eight years ago, Kylie set up a Facebook group in Edinburgh where women could swap tips and recommendations for local businesses. After the group flourished through word of mouth, Kylie left her job to develop it into a thriving online community, now of over 40,000 women.
egg is now a platform powered by women, for women. The egg website is the largest review led platform in Scotland where you can search & review trusted recommendations, list your business and more. Kylie opened co-working space egg&co-working earlier this year and it has already been listed as one of Edinburgh’s Top 10 co-working spaces by Travelmag.
1.30 PM
Alison Perry
Growing on Instagram and spotting, & capitalising on, emerging communications trends
Interview with Niki
Alison Perry is a freelance writer, podcaster and online content creator, with over 20 years of experience.
Alison is creator of award-winning parenting blog - Not Another Mummy Blog - and host of Not Another Mummy Podcast.
Alison creates content seen by up to 193k people on Instagram, 480k on TikTok and 160k per day and has created content for Beauty Pie, Volvo, Aveeno, Tesco, Sky and Amazon.
In 2021, Alison published her debut non-fiction book OMG It’s Twins and has contributed to Grazia, Red, Good To Know, OK!, Look, Mother & Baby and more.
Until recently Alison was Social Media Editor at the biggest parenting site in the UK, Netmums, where she grew their Instagram following by 30k within 12 months!
2.15 PM
Lyndsay Cambridge
Creating content faster with AI.
Workshop
Lyndsay Cambridge is one of the owners behind the highly rated digital marketing agency Jammy Digital which specialises in SEO, content marketing, design and UX.
Jammy believe that you your website should do all the hard work for you ranking on search engines, bringing in traffic and transforming that traffic into customers eager to buy from you.
Experts in writing blogs packed with search engine optimising content Lyndsay will guide us though how to create content faster using AI!
3 PM
Amanda Webb
How to get a better return on your Digital Marketing investment
Workshop
Amanda from Spiderworking gets businesses more ROI from their marketing using Analytics. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to.
Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing.
She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse.
All the info:
The Marketing Insiders Festival is happening on Thursday 16th November between 9.30am - 3.30pm GMT.
I will be hosting the day and will be joined by an array of - you guessed it - brilliant women who will be sharing their expertise and experience with you so that you can understand how to harness the power of marketing for your own business.
Sign up and you will also be sent replays of the sessions and will be invited to join the Facebook community, full of likeminded entrepreneurial women cheering you on.
Joining communities is a huge part of marketing your business as we head into 2024 and beyond, make sure you don’t miss out on being part of this one.
Fill in your details to get started, I’m waiting inside to support you!
By signing up, you will join my mailing list and we will be in touch with all the details of the festival, as well as other opportunities to help you grow your business.
Why trust me?
Hi 👋 I’m Niki and I’m here to help women like you use marketing to make more money.
I studied Business and Marketing Strategy to PostGraduate level before joining some of the biggest agencies in London and Edinburgh and developing campaigns for governments, national and international brands and organisations for over a decade.
In 2012, I discovered the joy of entrepreneurship - and now there’s no going back. Since going solo I’ve used my marketing skills to build two successful businesses of my own.
I’ve worked with thousands of small business owners as well as large organisations such as The NatWest Group, The Scottish Government and The UK Space Agency on campaigns and marketing strategy.
I deliver marketing training for Google Digital Garage, I'm a Digital Adviser for Enterprise Nation, a Global Ambassador for Adobe Express, a Mentor for NatWest and I’m currently shortlisted in the Great British Entrepreneur Awards as Global Entrepreneur Of The Year 2023.
You can sign up for the Marketing Insiders Festival below 👇
