The Marketing Into Money Masterclass
Monday 8th December | 8pm GMT | One Hour
By signing up you will join Niki Hutchison’s mailing list and we will be in touch with details of the masterclass.
You're Already Marketing. So Why Isn't It Working?
You're showing up. Creating content. Posting consistently. Doing all the things the experts tell you to do.
And still wondering why you’re not attracting the right clients.
The problem isn't that you're not marketing, it's that you're not marketing strategically.
A LinkedIn post here, an Instagram story there, maybe an email when you remember. Each piece of content might even be good on its own, but they're not connected. They're not working together to actually move people from "I've seen your name" to "I want to work with you".
Scattered marketing doesn't convert. It doesn't matter how brilliant your individual assets are if they're not part of a system that guides the right people towards becoming clients.
On Monday 8th December, I'm running a 60-minute masterclass where together we'll build your complete 2026 marketing plan - I’ll share the systematic approach to connect everything you're doing so it brings the right people (and more money) into your business.
Why Niki?
I studied Business and Marketing Strategy to PostGraduate level before joining some of the UK’s biggest agencies in London and Edinburgh.
I’ve spent most of my career creating and implementing marketing strategies for other people’s businesses. I’ve helped thousands of small business owners as well as large clients such as The NatWest Group, The Scottish Government and The UK Space Agency improve their marketing strategy and effectiveness.
I’ve also used my marketing skills to grow two successful businesses of my own and deliver marketing training for Google Digital Garage, Enterprise Nation, the NatWest business accelerator, universities and more. I’m also a Global Ambassador for Adobe Express.
I’ve won multiple marketing awards including numerous Marketing Society Gold awards, judged by leaders in the marketing industry, for a range of national and global campaigns. I’ve also won Digital Women’s ‘Digital Creator of the Year’, been highly commended in Digital Women’s ‘Agency of the Year’ and been shortlisted three times as Great British Entrepreneur Awards’ Global Entrepreneur Of The Year (Described by Steven Bartlett as “The Grammys of Entrepreneurship”).
I don’t just teach you the things I think will work, I know they work - they’re tried and tested. Strategies I’ve used with multi-million pound turnover clients, micro businesses and in my own businesses to grow and scale. We’re testing and using the latest marketing strategies every single day!
I know how demanding growing a small business can be … and how important it is to avoid feeling overwhelmed by all of the marketing options out there.
You need to learn the straightforward steps so that you can create a practical plan, start implementing and making real progress (and regular sales!) in your business.
Simply enter your details and register now. I can’t wait to welcome you in!
What You're Building in 60 Minutes:
This isn't me teaching you theory. You're going to create three things during this session:
Your Visibility Strategy Where you need to show up consistently so the right people actually notice you (and where you can stop wasting time)
Your Lead Generation Plan How to turn that visibility into people who want to work with you without spending hours on social media or doing pushy outreach
Your Conversion System The process that moves people from interested to paying clients (so you stop losing sales when they say "I'll think about it")
You'll have your complete plan mapped out before we finish. Not notes you might remembers to come back to later, but your actual marketing strategy for 2026 - that you can start implementing from Tuesday morning!
This is the same system I've used to grow two successful businesses and to help everyone from solopreneurs, to tech start-ups, to online communities, bricks and mortar businesses and even government departments, including The UK Space Agency.
This approach works whether you're just starting out or already established.
Let’s turn Your Marketing Into Money! Sign-up here ⬇️
By signing up you will join Niki Hutchison’s mailing list and we will be in touch with details of the masterclass.
FAQ:
"I'm too busy - is 60 minutes really enough?" If you don't have 60 minutes to build a system that will save you hundreds of hours of scattered marketing effort, you're spending your time on the wrong things. This session will show you exactly where to focus so you stop wasting effort.
"Will this work for my business?" If you're a service-based business owner (coach, consultant, agency, creative professional) who needs consistent clients, yes. These frameworks work across every industry because they're based on how people actually buy, not trends that come and go.
"I've been to webinars before that were just sales pitches - is this one of those?" You're building your actual marketing plan during this session. That's what you're registering for. Will I mention how you can get ongoing support if you want it? Yes, at the end. But the value is in what you create beforehand, regardless of what you do after.
"What if I can't make it live?" Replays are available until Sunday 15th December. Live is better because you can ask questions in real time, but the replay will give you everything you need to build your plan.
"How much does this cost?" Nothing. Register and I'll see you Monday night.