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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Great quotes If you’re using quotes (and I highly recommend this) then sprinkle them throughout your content. We’re human, we bore easily, so mix things up! I regularly post quotes on my Instagram account which is a great platform for sharing inspiring, amusing or arresting content, but very rarely will I share a quote that’s not mine. Original content is not only more interesting (as the viewer won’t have seen it before), it also gives you the opportunity to show off your creativity and build rapport – how often have you laughed, or felt closer to the person behind a business simply because they shared something you could relate to? Just last night I read out a funny, original quote to my husband and began following that account. Engaging copy that sounds like you Whether it’s short, snappy captions, or longer thought pieces, making sure your tone of voice is consistent is vital. You want people to get to know the real you and what they can expect from you. Sure you can surprise them from time to time, but you need to establish a consistent tone of voice if you want people to continue following your journey. The worst thing you can do for your brand and your business is stand for one thing one day, something else the next and that applies to copywriting too. Think about whether you want to be amusing, inspiring, challenging, supportive, whatever you choose, be consistent if you want to grow. And don’t be afraid to let the real you come through. In fact, be afraid of being afraid of this! You want your audience to get to know, like and trust the real you and copy from the heart is a powerful way to achieve this. Still worried about your content? We go deep into content creation in my programme Audience Growth Club</image:caption>
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      <image:title>The One Month Business Intensive</image:title>
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