▸ Brand Colours
The palette.
Core brand
Sub-brand stretch The Charge, Insiders Club and so on
▸ Brand Fonts
The type.
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Brother 1816
--font-sans
The workhorse. Headlines, body copy, eyebrows, labels and buttons. Everything not set in an accent face is Brother.
- Light300Marquee lists
- Regular400Body copy
- Medium500Inline emphasis, eyebrows, meta
- Bold700Headlines, uppercase labels, CTAs
Rule: never weight 600. Brother 1816 publishes no Semibold, so 600 renders wrong. Inline emphasis inside a paragraph uses 500, not 700.
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Richmond Display
--font-serif
The accent. Italic sub-heads, keywords, programme names and stat figures. Used to highlight words within a Brother headline.
- Regular400Sub-heads, keywords
- Italic400Accents, names, figures
Rule: almost always italic, at 400. It contrasts the sans, never carries body copy.
Holland Signature
--font-script
The flourish. Hand-script moments only, a few words at a time (“you made it”, the About signature). Never a whole line of copy.
- Regular400Script flourishes
Rule: sparingly, one accent per section at most. Keep straight or only slightly rotated.