Brand Colours

The palette.

Core brand

  • Ink#230E52
  • Indigo#41208E
  • Rasp#FF0C90
  • Rose#FF235C
  • Pink#FFB8D1
  • Off-White#EEE5DD

Sub-brand stretch The Charge, Insiders Club and so on

  • Purple#8D6BFF
  • Bright#FA74EE
  • Yellow#EBC81E

Brand Fonts

The type.

Aa ABCDEFGHIJKLM
abcdefghijklm 1234567890

Brother 1816

--font-sans

The workhorse. Headlines, body copy, eyebrows, labels and buttons. Everything not set in an accent face is Brother.

  • Light300Marquee lists
  • Regular400Body copy
  • Medium500Inline emphasis, eyebrows, meta
  • Bold700Headlines, uppercase labels, CTAs

Rule: never weight 600. Brother 1816 publishes no Semibold, so 600 renders wrong. Inline emphasis inside a paragraph uses 500, not 700.

Aa ABCDEFGHIJKLM
abcdefghijklm 1234567890

Richmond Display

--font-serif

The accent. Italic sub-heads, keywords, programme names and stat figures. Used to highlight words within a Brother headline.

  • Regular400Sub-heads, keywords
  • Italic400Accents, names, figures

Rule: almost always italic, at 400. It contrasts the sans, never carries body copy.

Aa inevitable

Holland Signature

--font-script

The flourish. Hand-script moments only, a few words at a time (“you made it”, the About signature). Never a whole line of copy.

  • Regular400Script flourishes

Rule: sparingly, one accent per section at most. Keep straight or only slightly rotated.