Niki Hutchison · Fractional CMO

Your business is
ready to scale. Your marketing strategy needs to catch up.

Strategic marketing leadership, without the cost, commitment, or risk of a full-time hire. For ambitious founder-led businesses ready to stop guessing and start growing with intention.

Book a discovery call

Niki's past clients include

  • UK Space Agency
  • PlayStation
  • The NatWest Group
  • The Scottish Government
  • Loretto School

◆The honest truth

You don't need more content. You need a strategy that converts.

Most growing businesses have the same problem: marketing is happening, but it's reactive, inconsistent, and disconnected from their revenue goals. Everyone's busy, but nobody's steering the ship.

  • 01

    No clear north star

    You're trying things, but without agreed KPIs, there's no way to know what's actually working, or what to do more (or less) of.

  • 02

    Team effort, mixed results

    You're supported by some talented people, but without strategic direction and team buy-in, efforts scatter. Great execution on the wrong things doesn't change anything.

  • 03

    Growth has stalled

    Referrals carry you so far. But at some point, scaling requires actively building demand, and that requires a CMO-level mind in your corner.

  • 04

    You're doing it yourself

    You're the founder, the sales team, and the marketing director. That's not sustainable, or the best use of your skills.

◆Is this for you?

Built for founders who are
serious about scaling

These packages are designed for founder-led businesses, particularly those in the online business support or education space: selling memberships, courses, programmes, retreats, and events. If you're trying to build community, fill spaces and convert the right people, this is for you.

This is a great fit if…

  • You're turning over at least five figures per month, and want to scale further
  • You have (or want to build) a team who can own and execute marketing
  • You sell programmes, memberships, events, courses, or retreats
  • You want strategy, accountability, and momentum, more than standalone advice
  • You're B2B, selling to other small businesses or entrepreneurs

This probably isn't right if…

  • You want someone to do the marketing for you (execution only)
  • You're not ready to commit time to the process, this requires your input
  • You want one-off quick wins with no solid foundations
  • You're pre-revenue or very early stage

◆The offer

Fractional CMO Packages

Three tiers, created for where you are right now. Every package starts with a deep dive to give us a clear starting point and strategic direction from day one.

  1. Level 1

    Strategic Foundations

    For ambitious businesses turning over (or working towards) £100k+

    £595 + VAT / month

    Kick-off session 2 hours

    • 12-month marketing review and audit
    • Identify gaps and opportunity areas
    • Set clear marketing objectives and KPIs
    • Agree roles and responsibilities
    • Broad annual content plan
    • Create first week of content together

    Monthly 1 hour

    • Review previous month's results
    • What worked, what needs to change
    • Next month's strategic plan
    • Support to maintain confidence and progress

    Daily, weekdaysCMO In Your Pocket, WhatsApp support

  2. Level 2

    Strategic Growth

    For businesses turning over up to £500k

    £995 + VAT / month

    Kick-off session half day

    • 12-month marketing review and audit
    • Set marketing objectives and SMART KPIs
    • Agree roles, responsibilities and team buy-in
    • Identify gaps and opportunities
    • Detailed annual content plan with monthly themes
    • Create first week of content with the team

    Monthly 1–2 hours

    • Results review with the team
    • What went well, what to refine
    • Plan the next 1–3 months' strategic approach
    • Platform updates and team confidence building

    Daily, weekdaysCMO In Your Pocket, WhatsApp support

  3. Level 3

    Strategic Scaling

    For businesses turning over £500k+

    £1,995 + VAT / month

    Before we start + kick-off half day

    • Full 12-month audit completed before kick-off
    • Gaps and opportunities identified, findings ready to present
    • Full audit walkthrough with leadership
    • Set objectives, KPIs, guardrails and responsibilities
    • Annual content plan and individual team approach
    • Create first month of content together

    Monthly 1–2 hours

    • Results review with the full team
    • What worked, what to evolve
    • Plan the next 1–3 months' strategic approach
    • Ongoing team training and platform updates

    Daily, weekdaysCMO In Your Pocket, WhatsApp support

6-month minimum commitment · 3 months' notice thereafter

◆The value case

Senior strategic support, without the full-time hire

A full-time Marketing Director salary is from £60–80k+ per year, before add-on costs. An agency retainer at that level buys execution, not strategy. A Fractional CMO gives you senior thinking embedded in your business, without the overhead.

Full-time Marketing Director

£60–80k+ / year

  • Salary + NI + pension + benefits
  • 3–6 month hiring process
  • May not have cross-sector breadth
  • Fixed overhead regardless of need

Agency retainer

£5k+ / month

  • Execution-focused, not strategic
  • Doesn't know your business deeply
  • Junior team, key contact changes frequently
  • No ownership of outcomes

Fractional CMO Enjoy Marketing®

£595–1,995 / month

  • Senior strategy + team capability
  • Deeply embedded in your business
  • Accountable to your KPIs
  • Scales with where you are now

◆Proof of concept

What this looks like in practice

Loretto School is a real-world example of this approach at work, a competitive, high-stakes environment where the strategy had to perform.

Niki created and delivered against the strategic direction of our brand, growing our admissions numbers in a highly competitive market, against the backdrop of VAT being introduced on independent school fees. She recruited and trained our junior marketing team and delivered LinkedIn training to the whole school staff. When we offered her a full-time role leading our marketing team, she declined, she was fully committed to her clients.
Loretto School Edinburgh · Independent education · Fractional CMO client, Dec 2023–Jan 2026

Outcomes at Loretto

  • Admissions grew during sector-wide VAT disruption and increased competition
  • Junior marketing team recruited, trained, and left operating independently
  • New Head's personal brand and LinkedIn presence established from scratch
  • Declined an offer to lead the in-house marketing team full-time, remaining 100% committed to supporting full client base

◆How it works

From day one to six months in

Here's what you can expect at each milestone, so you know exactly what success looks like before we start.

  1. Month 1

    Foundations locked in

    Audit complete. Kick-off workshop delivered. KPIs and content plan agreed. You and any relevant team members know what to do and why. First content goes live. Regular communication and guidance via WhatsApp.

  2. Month 3

    Momentum building

    Consistent marketing rhythm established. Audience growth measurable. Inbound enquiry quality improving. Content mapped to your ideal client. Early warm leads traceable to the strategy.

  3. Month 6

    Strategy embedded

    Shorter conversion timelines. Marketing KPIs consistently met. You (and your team) are confident and self-sufficient. New business wins traceable back to the work we've done together.

Niki Hutchison

◆Who you're working with

Hi, I'm Niki and I
Enjoy Marketing®

I spent most of my career working as a Strategist in large, well-known ad agencies, and am now a decade deep into working as a Marketing Strategist for ambitious founder-led brands, building strategies that make sense for where you actually are, and leaving you more capable and successful than when we started.

I specialise in helping business owners who want to fill spaces - in memberships, courses, programmes, retreats, events. If you're selling a transformation to other business owners or entrepreneurs, I know this world well.

  • Fractional CMO with proven results in competitive, regulated markets
  • Regularly invited to deliver training for Google, Enterprise Nation, the Federation of Small Businesses, universities and professional bodies
  • Specialist in marketing strategy, personal brand and B2B content that converts

Together, we make your success inevitable.

Ready to get started?

Let's find out if we're
the right fit

20 minutes. No hard sell. Just an honest conversation about where you are, where you want to be, and whether this is the right next step.

Book your discovery call

All packages: 6-month minimum commitment · 3 months' notice thereafter · Prices exclude VAT