Inevitable Success Live · 18 November 2027 · London
Every speaker will be booked for someone in the room. The only question is whether it’s you.
It's the only event where you decide the agenda before the speakers are booked, which means there's nothing on it you'll want to skip.
Join the waitlist
How the day gets made
Most events are planned backwards.
They book the speakers, sell the seats and hope the two line up. (If you've ever sat through a session that had nothing to do with your business, you'll know how often they don't.)
I trained in advertising strategy, where nothing gets made until the research is done, and I still work that way. I call it Go Detective Mode®, and it's exactly how this day comes together, in this order:
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Your place is confirmed.
Once we've got to know each other and you're one of the 25, your seat is yours.
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You tell me exactly what you need.
A questionnaire asks where you want help across PR, sales and marketing, in as much detail as you like.
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Your answers set the agenda.
The needs that come up most often become the topics for the day.
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Then we book the speakers.
Each one is matched to a topic the room chose, from contacts I've built up over more than 25 years.
So everything on the day is there because you asked for it.
The day
What I can already promise you about 18 November 2027.
The topics are waiting for your answers, but plenty about the day is already settled, and all of it is designed around being close: to me, to the speakers and to each other.
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I'm with you all day.
I host and lead the day from start to finish, and with 25 people in the room there's real time for your questions, including the ones you'd never ask in front of a crowd.
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The guest voices fit the room.
Depending on what you all ask for, that might be speakers, a panel or both, and I'll choose whichever gives the room the most.
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The other 24 matter as much as I do.
Everyone in the room has been chosen with the same care, so the conversations between sessions are part of what you came for.
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The food is part of the day, properly.
You'll have an exceptional food experience, because a day this focused deserves to be looked after.
London · 18 November 2027 · Venue tbc
Who it's for
Who'll be in the room, and how we choose them.
The 25 people in this room will have a few things in common. You've built a business that works, and you're rightly proud of it. You invest in yourself because you've seen what it does for your business, and you'd pick a small room full of the right people over a big audience every time.
It won't suit everyone, and that's fine. If you're after a big, buzzy conference, a networking crowd or a low-cost ticket, there are brilliant events for each of those, and this is a different kind of day.
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Join the waitlist.
Leave your details and you're on the list.
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We'll be in touch to get to know you.
My team and I will reach out to talk about your business and what you'd want from the day, and it's as much a chance for you to get a feel for us as for us to get to know you.
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We confirm the 25.
Places are offered from those conversations, and if this day isn't the right fit for you, we'll tell you so personally.
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Then the questionnaire.
Once your place is confirmed, you'll tell me exactly where you want help across PR, sales and marketing, and the agenda starts to take shape.
Your host
Why I'm the one putting this room together.
I'll keep this short (I once told a magazine's readers that nobody wants your whole life story, and I meant it).
At 14 I did work experience in an agency strategy department and got hooked on one question: what makes people tick? I've been asking it ever since, at TBWA in London on brands like PlayStation and Strongbow, then at M&C Saatchi and The Leith Agency, and in the two multi six-figure businesses I went on to build from scratch.
Everything I learned along the way went into The Inevitable Success Method®.
After all those years of asking, here's what I know for sure: the right people, asking the right questions, will always out-think the loudest stage. That's the room I'm putting together on 18 November 2027.
Niki
- 4× Marketing Society Gold & Silver awards
- Post Graduate Diploma in Advertising Strategy
- Featured in The Telegraph, The Independent and The Scotsman
- Clients including PlayStation, Coutts, Channel 4 and the UK Space Agency
That blend of accountability, expert guidance and in-person support is second to none. Niki just instantly knows your business, even in a five-minute conversation.
In less than five minutes, Niki helped me break down what I do and come up with a clean marketing phrase that is wowing people and drawing people to work with me left, right and centre.
Questions
The practical bits.
When and where is it?
18 November 2027, in London. Venue tbc.
How much is it?
The early bird price is £497.
Who are the speakers?
Nobody is booked yet, and that's deliberate. Once the 25 places are confirmed and the questionnaires are in, I choose the speakers from my little black book to match what the room has asked for. Depending on what that is, it could be speakers, a panel or both.
How do you choose the 25?
Once you're on the waitlist, my team and I get in touch to get to know you and your business. We confirm places from those conversations, and what we're looking for is readiness: owners who've built something that works and want the right room for their next level.
What if I'm not offered a place?
We'll tell you personally, and it will only ever be about the fit of this particular room. There's a good chance we'll have something else that's perfect for you, and we'll talk it through with you at the time.
What's the questionnaire?
Once your place is confirmed, you'll tell me exactly where you want help across PR, sales and marketing. The needs that come up most often become the topics for the day.
18 November 2027 · London
The agenda's still blank.
Join the waitlist and my team and I will be in touch to get to know you, and if you're one of the 25, you'll help shape it. I'm already looking forward to reading your answers.
Niki