LET’S GET PLANNING!
You’re In!
Before you open up the spreadsheet, a quick reminder: this isn't something to rush through in one sitting. Take your time. Work through it in stages. The goal is clarity, not speed.
I've also included an 11-minute video walkthrough below so you can see exactly how I use this process in my own business. Please bookmark this page so that you can return any time you want.
WHAT'S NEXT?
If you want support putting this plan into action, I'd love to help.
I host actionable sessions like this regularly and then help my members get laser focused with weekly accountability to put their intentions into action in my membership, The Marketing Insiders Club. It’s agency-level strategic support at a fraction of the cost.
Why Listen
To Me?
Much of the marketing advice you see online today comes from content creators with no real-world business experience. My background is different.
I spent 25 years working in strategy marketing agencies in London and Edinburgh, working with brands like NatWest, The Scottish Government, and The UK Space Agency. I've won Gold and Silver awards from The Marketing Society for campaign effectiveness. I've won Digital Women's Digital Content Creator of the Year and been Highly Commended as their Digital Agency Owner of the Year. I've been nominated three times as Global Entrepreneur Of The Year at the Great British Entrepreneur Awards (the ones Steven Bartlett calls “The Grammy's of Entrepreneurship").
But before I started advising other businesses - I built my own. I grew a children's dance company from one teacher to a team of 40 serving 3,000 customers across Scotland every week. Then I launched my marketing agency, which I still run today.
I deliver training for Google Digital Garage, Enterprise Nation, and the Federation of Small Businesses. I'm a Global Ambassador for Adobe Express and a Mentor for NatWest.
I didn't decide to call myself a marketing strategist yesterday because it sounded cool 😆. I've had the word 'strategy' in my job title for over 20 years.
Everything I teach works in real life.
If you are looking for help to make more sales and increase your profit Inside my membership The Marketing Insiders Club, you get all of this experience on tap.
