Don’t Lose Clients To Your Competitors

It’s Time To Market Your Business Like A Pro

The online marketing landscape has changed completely and it’s the businesses that have adapted who are winning.

Consumer behaviour has evolved - people are more selective and expect higher quality and better service. The market is more sophisticated and online programmes have become harder to fill for most businesses.

This creates an incredible opportunity for the rest of us!

The businesses with marketing that meets these new standards will stand out from the crowd.

If you're ready to stop using the same tired tactics as everyone else and create a marketing system that delivers consistent results, you're in the right place.

The Charge is a curated business accelerator for established service-based business owners who want to leave behind amateur marketing that looks and sounds like everyone else, and implement professional strategies instead.

This is for entrepreneurs who understand that marketing is an investment for business growth, not an expense.

This isn't another generic business mastermind. This is where ambitious entrepreneurs go to master the marketing that’s actually working today.

While others use amateur tactics, you'll master the professional marketing systems that will position you alongside the top players in your industry

I loved the energy and commitment to my business that Niki brought.

For me, it's extremely important that I choose to work with people who want to work with me because they see me and believe in me, not because they see me as a cash opportunity for themself and I really felt that with Niki.

I learnt so much and was able to grow and evolve my offering quickly because of not only her expertise but her commitment to me and my business.

Working with Niki I have so far generated an ROI of 255% within a matter of weeks.

Lydia Hawkridge
Business Consultant

Secure your spot in the next cohort

Here’s what I know about you:

  • You're generating consistent revenue but know you can do better

  • You've been relying on basic marketing and it's not enough anymore

  • You know you need to be doing better, but don't know where to start

  • You want a marketing system that works around your life, without consuming it

  • You're tired of watching competitors get better results with seemingly less effort

  • You’re ready to invest in a proper marketing strategy (this isn't for beginners)

  • There are so many wannabe experts out there - but you need to be sure you're investing in someone with the experience and knowledge to actually help you

  • You're ready to play at the same level as the businesses you admire and create the results you aspire to

  • You're past the beginner stage and you need a marketing strategy that will take you to the next level

    The truth is you’re not bad at business, but today’s business owners need professional-level marketing strategies and skills.

    What if you could market like a pro?

    Imagine having:

  • A marketing system that delivers visibility, leads and sales on repeat

  • Messaging that feels authentic, not beige or desperate

  • The skills to out-market your competition, every single time

  • The ability to charge higher prices (and have clients pay them, without question)

    This is what’s waiting for you inside The Charge.

You’re frustrated because:

❌ The launch strategies that used to fill your programmes aren't working anymore and you want more numbers

❌ Your social media posts don’t generate much of a response, despite your efforts

❌ You're seeing newer businesses overtake you, because they have better marketing

❌ You’re trying to do email marketing, events, networking, etc. but don't know how to increase their effectiveness

❌ Every "marketing expert" gives you conflicting advice and you’re wondering who to trust

❌ You're having to work harder than ever to generate the same revenue, or even less

If this resonates, you're not alone.

What's really happening is this: The marketing landscape changed dramatically after 2021. What used to work simply won’t cut it anymore.

Today you need a strategy with standout messaging that takes a multi-channel approach, and where you know that you are leveraging each channel properly.

And by "channels" this isn’t simply social media - this is launches, events, networking, email marketing, partnerships, speaking opportunities, and yes, social media too.

This is exactly what I help businesses create!

I can’t stress enough that this has been one of the best investments I’ve made … Niki actually gives real advice!

I speak as someone who’s “invested” in programmes in the past and come away feeling as if, well, what was that all about?!

But this is real advice. You ask questions and you’ll get answers that are specific to your business and your circumstances rather than just generic responses. If you want to know about how to market yourself, Niki is the person for you.

Yvonne Walker
Consulting Psychologist & Recovery Professional

Why Listen

To Me?

While most online marketing advice comes from course creators, often with no real-world marketing experience, my background combines both extensive agency experience working with huge household-name brands and running my own multi six figure businesses.

  • I studied Advertising Strategy to Post Graduate level

  • I worked in some of the UK’s biggest marketing agencies for years (until I had an awful boss who made me realise it was time to work for myself)

  • I own my own marketing agency working with everyone from global whisky brands to The UK Space Agency to solopreneurs

  • I've developed marketing strategies for many multi-seven figure businesses across multiple industries

  • I've run successful campaigns across every marketing channel imaginable

  • I built a children's dance business from an idea on paper to a team of 40 teachers serving 3,000 customers across Scotland every week

I fully understand why you set up your own business - I've been there.

And now it's time to make sure you haven't simply replaced employment with the 'job' of running your business.

This is exactly what I help you solve - I teach agency-level marketing strategy to service-based business owners who want the freedom of running their own show.

Apply now for the only marketing accelerator that gives service-based businesses agency-level strategy with hands-on implementation support

The Charge is a carefully curated 6-month business accelerator where we create your multi-channel marketing strategy™ using the most up-to-date marketing methods.

You'll master a systematic approach to marketing that works in 2025 and beyond:

🎯 The PRESENCE Framework - my proven system for coordinating multiple marketing activities for maximum impact

🎯 How to launch properly (not the outdated methods everyone else is using)

🎯 Event-based marketing that actually fills your programmes

🎯 Networking strategies that generate hot leads

🎯 AI integration to help you do more marketing in less time (the ethical way)

🎯 Building integrated marketing systems that work seamlessly together

What you get:

  • Two VIP in-person strategy days where we craft your marketing campaigns together (in Edinburgh or London, your choice)

  • Two monthly hot-seat calls for ongoing momentum and problem-solving

  • Private WhatsApp group with daily access to me and my team

  • Quarterly strategy sessions to keep your business on track

  • Plus! A bonus 121 kick-off call (worth £499) when you join in August.

Imagine having complete confidence in your marketing strategy. Knowing that every campaign, every piece of content, every marketing decision is strategically sound and professionally executed.

That's what The Charge delivers.

By the end of The Charge, you'll have a marketing system that works consistently to give you far greater visibility and bring in ever more hot leads and sales.

You will also have a network of serious entrepreneurs who think strategically about growth - the kind of network that continues to benefit your business long after the programme ends.

And most importantly of all, you’ll have the confidence that comes from knowing your marketing is professionally executed using the most up-to-date strategies.

Every day you wait, your competitors inch further ahead

“Working with Niki was exactly what I needed to take my big idea and actually make it happen. I knew I wanted to create a group programme, but I had no idea where to start. 

Niki sat down with me and helped break everything into manageable, less overwhelming steps. We built the programme content together, and she guided me through shaping my marketing plan, messaging, offer and pricing in a way that actually felt aligned, clear and was going to help me reach my income goal I had set for the year. What felt like a huge, impossible project quickly became something I felt confident and excited about.

As a result of working together, I launched my first ever one-to-many mentoring programme - and had my first four figure launch . That was such a huge milestone for me. And now, with Niki’s continued support, I’m fleshing out plans for round two, aiming for just under a five figure launch. I’m walking into it with more clarity, strategy and belief than ever before.

So far, I have generated a 176% ROI, with more revenue coming. ”

Abigail Mills, Rose & Thistle Social

The Charge Isn't for Everyone

By application only

I personally select who joins to ensure the highest caliber of participants.

Here's who should NOT apply:

❌ You're still in the very early stages of business

❌ You're not generating consistent revenue yet

❌ You want someone to hold your hand through basic business decisions

❌ You're looking for mindset coaching only

❌ You can't invest in your marketing without financial stress

Let's be honest: Not everyone is cut out for entrepreneurship. If you need constant motivation to do basic business activities, this isn't for you. This is for business owners who consistently make decisions and take action.

The Charge is where established business owners come to refine their marketing strategy.

“Working with Niki has honestly been one of the best decisions I’ve made for my business.

I’m full of ideas, and Niki’s the person I go to when I need to make sense of them. We chat things through, break them down, look at what’s going to make the biggest difference - and then we take action.

She brings so much experience and insight to the table. Niki is a total powerhouse of knowledge. Every single call leaves me fired up and ready to go.”

Kate Hill, Founder & Director, My Messy Play & My Messy Play Franchise

Before joining The Charge I had hit a plateau in my business and was at the beginning of pivoting. I had lots of ideas but wasn't really getting anywhere, often getting into my own head and then not moving forward with any of them.

I didn't need someone to give me even more stuff to do. What I really needed was encouragement, someone to hold me accountable and someone to soundboard off. I also knew that whilst I helped my clients with marketing, I was neglecting my own. That's where The Charge came in. 

Since joining The Charge I've fully pivoted my business and I'm now clearer about what I need to be working on each week and what I'm doing in regards to my marketing and have carved out time to do it. Being able to share ideas and get real feedback and to work through ideas and priorities with someone other than myself has been amazing.

If you're wanting to get out of your own way, have encouragement from an amazing group of women on your business journey, all whilst actually moving towards your goals, then I'd highly recommend The Charge.

Since joining The Charge, I've attracted new leads, onboarded new clients, created new offers, implemented new business processes and started a podcast...just to name a few! 

Claire Jenks
Implementation Sidekick for Managed Service Providers

Most agencies charge £2,000+ per month for this level of strategy. Join at the Pre launch price and you get 6 months of agency-level support + accountability for less than two months of typical agency fees.

Investment: £4,999

Early Bird Summer Special:

Pre-launch price £2999 (Ends in August) saving you £2000

Plus! You get marketing advice, strategy calls and access to the WhatsApp group included for free in July and August

(Payment plans available ⬇️)

PAY IN FULL OFFER

Pay in full pre-launch price for only £5997 £2999 OR spread the cost across 6, 9 or 12 months - book before August 31st to claim your special rate!

PAY IN 12

£299 x 12 (inc. VAT)

PAY IN 6

£549 x 6 (inc. VAT)

PAY IN 9

£383 x 9 (inc. VAT)

Book in a call to talk through whether The Charge is right for you!

This investment pays for itself when you:

- Land one additional high-value client through better marketing

- Increase your conversion rates by implementing professional strategy

- Stop wasting money on marketing that doesn't work

We monitor your progress and adjust your strategy until you succeed - your success is our success.

The biggest risk to your business is continuing with less than professional marketing while your competitors get ahead.

The question isn't whether you can afford to invest in The Charge. it’s can you afford not to?

FAQ’s

  • I'm one of the few online educators who has actually worked for some of the UK's biggest marketing agencies as well as now owning my own advertising agency. This isn't theory - it's proven strategy from someone who's done this at scale. You're getting agency-level expertise at a fraction of agency costs.

  • That's exactly why I created The Charge. Most programmes give you generic tactics without strategic thinking. You'll get personalised strategy based on your specific business, industry, and goals - not one-size-fits-all advice.

  • I guarantee you'll learn proper marketing strategy and have access to ongoing support until you succeed. We monitor your progress and adjust strategy as needed. Your results depend on your implementation, but our job is to ensure you have everything you need to succeed.

  • You should be generating consistent monthly revenue (ideally £3K+ per month) and have the budget to invest in marketing without financial stress. This programme is designed for established businesses, not complete beginners.

  • The in-person days are valuable but not mandatory. We record key sessions and provide alternative ways to get the strategic input. However, the networking and collaborative planning that happens in person is one of the most valuable aspects of the programme.

  • This isn't about adding more to your to-do list. It's about replacing what doesn't work with strategies that do and having complete certainty that you are using strategies which will make a difference to your business. Most members find they actually save time because they stop wasting effort on ineffective tactics.

  • Expect 2-3 hours per week for calls, implementation, and community participation. The key is consistency rather than huge time blocks. After that it’s up to you how much time you spend on implementation. The more you spend the greater your results will be.

  • The PRESENCE Framework is my systematic approach to multi-channel marketing that ensures all your marketing activities work together strategically. It covers Positioning, Reach, Engagement, Systems, Events, Networking, Content, and Execution - giving you a complete roadmap for professional marketing.