Because The Success Of Your Business Relies On Human Connection
I know from experience that the biggest results come from being in carefully curated rooms, with excellent mentorship and ambitious peers.
Consumer behaviour has evolved - people are more selective and expect higher quality and better service. The market is more sophisticated and online programmes have become harder to fill for most businesses.
This creates an incredible opportunity for the rest of us!
The businesses that adapt to put excellence at the heart of their business and marketing strategy will stand out from the crowd.
If you're ready to stop using the same tired tactics as everyone else and create a marketing strategy that delivers consistent results, you're in the right place.
The Charge is an in person-only business accelerator for service-based business owners currently turning over between £3k+/month who want to leave behind marketing that looks and sounds like everyone else, and be supported to create impactful strategies, rooted in customer excellence, instead.
This isn't another generic business mastermind. This is where ambitious entrepreneurs come together to master the business and marketing strategies that are actually working today.
While others are sitting on Zoom calls, you'll be in the room, fast-tracking your brilliant business so that you become one of the top players in your niche
I loved the energy and commitment to my business that Niki brought.
For me, it's extremely important that I choose to work with people who want to work with me because they see me and believe in me, not because they see me as a cash opportunity for themself and I really felt that with Niki.
I learnt so much and was able to grow and evolve my offering quickly because of not only her expertise but her commitment to me and my business.
Working with Niki I have so far generated an ROI of 255% within a matter of weeks.
Lydia Hawkridge
Business Consultant
Secure your spot in the next cohort
Here’s what I know about you:
You're generating reasonable revenue but know you can do better
You've been relying on basic marketing and know you need to get organised
You appreciate the value of being in the right rooms, with the energetic mentorship and peer support you need to level up
You're tired of watching competitors get better results with seemingly less effort
You’re ready to succeed by surrounding yourself with ambitious people
You want to be sure you're investing in someone with the experience and knowledge that’s actually going to change things
You're past the beginner stage and you need a clear strategy to get to the next level
Wouldn’t it be great to be able to answer more than simply ‘fine’ when people ask how business is going?
It’s time to charge up your business
Imagine having:
A marketing system that delivers visibility, leads and sales on repeat
Messaging that feels authentic, not beige or desperate
The skills to out-market your competition, every single time
The ability to charge higher prices (and have clients pay them, without question)
Your own modern-day boardroom filled with like-minded, experienced, smart business owners
This is what’s waiting for you inside The Charge.
You’re frustrated because:
❌ The marketing that used to get results, isn’t working anymore and you need to fix that
❌ You’re still relying on basic systems, and want to do better
❌ You're seeing newer businesses overtake you (let’s stop that right now!)
❌ You’re trying to do too many things and need to understand what to prioritise
❌ Every "marketing expert" so far has given you conflicting advice so you don’t know who to trust
❌ You're having to work harder than ever today, simply to generate the same revenue
If this resonates, you're not alone.
What's really happening is this: The online business landscape has changed dramatically. What used to work simply doesn’t cut it anymore.
Today you need a strategy with standout messaging, that takes a multi-channel approach, but fits into your daily life alongside everything else you need to get done (this is completely do-able by the way!)
And by "channels" this isn’t simply social media - we’re going to be so much smarter than that.
It’s time to end these frustrations once and for all!
I can’t stress enough that this has been one of the best investments I’ve made … Niki actually gives real advice!
I speak as someone who’s “invested” in programmes in the past and come away feeling as if, well, what was that all about?!
But this is real advice. You ask questions and you’ll get answers that are specific to your business and your circumstances rather than just generic responses. If you want to know about how to market yourself, Niki is the person for you.
Yvonne Walker
Consulting Psychologist & Recovery Professional
Why Listen
To Me?
While most online marketing advice comes from content creators, often with no real-world business experience, my background combines both extensive agency experience working with huge household-name brands and running my own multi six figure businesses.
I studied Advertising Strategy to Post Graduate level
I worked in some of the UK’s biggest marketing agencies for years (until I had an awful boss who made me realise it was time to work for myself)
I own my own marketing agency working with everyone from global whisky brands to The UK Space Agency to online entrepreneurs
Those big name online brands? I've worked with lots of them, and been behind multiple five, six and seven-figure launches
I've run successful campaigns utilising every marketing channel imaginable, so I know what will work best for your business
I built a children's dance business from an idea on paper to a team of 40 teachers serving 3,000 customers across Scotland every week
I fully understand why you set up your own business - I've been there.
And now it's time to get you the results you deserve.
I deliver agency-level strategic marketing to online, service-based business owners who want to stop playing and go bigger.
Apply now for the only in-person business accelerator that combines boardroom support with dedicated daily WhatsApp support and expert reviews of your marketing.
The Charge is a carefully curated business accelerator for online business owners. This is where we use the most up-to-date strategic marketing methods to put the buzz into your business.
You'll master a systematic approach to marketing that works in 2026 and beyond:
🎯 How to launch properly (not the outdated methods everyone else is using)
🎯 Event-based marketing that actually fills your programmes
🎯 Networking strategies that generate hot leads
🎯 AI integration to help you do more marketing in less time (the ethical way)
🎯 Building integrated marketing systems that work seamlessly together
This is how The Charge works:
You’ll be invited to an exclusive In-Person Strategy Day with your fellow members, every other month in Edinburgh
On the alternate months, we’ll spend time together at an In-Person Co-working & Coffee Morning, where you’ll be able to ask me and your fellow attendees anything about your business, discuss changes in the online space and adapt accordingly.
A Private WhatsApp Group with daily access to me and my team
A Private WhatsApp Review Channel where my agency team will review anything related to your business and marketing and give detailed feedback so that you can confidently make decisions and maintain momentum.
Access to weekly online Marketing Mondays calls. Drop in, connect with my members in The Marketing Insiders Club, and maintain the momentum weekly, in-between our in-person meet-ups.
Plus! A Bonus 121 In-Person Strategy Session (worth £500) if you join before 28th February.
Plus! An extra Bonus 121 In-Person Strategy Session (worth £500) AND an invite to join me as my guest at The Scottish Business Hoedown in Glasgow on 5th March 2026, if you opt to pay for your first six months in full.
Imagine having complete confidence in your business and marketing strategy. Knowing that every campaign, every piece of content, every decision is strategically sound and confidently executed.
That's what The Charge delivers.
Together we’ll create your business and marketing systems that work consistently to amplify your results across your entire business.
You will also be part of a network of ambitious entrepreneurs who think strategically about growth - the kind of network that benefits your business every single day.
And most importantly of all, you’ll solve problems fast, in the room with us, meaning absolutely nothing can hold back your progress.
Every week you wait, is another week wasted!
“Working with Niki was exactly what I needed to take my big idea and actually make it happen. I knew I wanted to create a group programme, but I had no idea where to start.
Niki sat down with me and helped break everything into manageable, less overwhelming steps. We built the programme content together, and she guided me through shaping my marketing plan, messaging, offer and pricing in a way that actually felt aligned, clear and was going to help me reach my income goal I had set for the year. What felt like a huge, impossible project quickly became something I felt confident and excited about.
As a result of working together, I launched my first ever one-to-many mentoring programme - and had my first four figure launch . That was such a huge milestone for me. And now, with Niki’s continued support, I’m fleshing out plans for round two, aiming for just under a five figure launch. I’m walking into it with more clarity, strategy and belief than ever before.
So far, I have generated a 176% ROI, with more revenue coming. ”
Abigail Mills, Rose & Thistle Social
The Charge Isn't for Everyone
It’s not for you if
❌ You're in the very early stages of business
❌ You're not generating £3k/month yet
❌ You don’t want to spend time in rooms with ambitious business owners, solving problems and creating momentum
❌ You're looking for mindset coaching only
❌ You can't invest in your marketing without financial stress
Let's be honest: Not everyone is cut out for entrepreneurship. If you’re not interested in investing time and energy into improving your business, as well as money, this isn't for you.
The Charge is for ambitious business owners who want support to make better decisions and take big action.
“Working with Niki has honestly been one of the best decisions I’ve made for my business.
I’m full of ideas, and Niki’s the person I go to when I need to make sense of them. We chat things through, break them down, look at what’s going to make the biggest difference - and then we take action.
She brings so much experience and insight to the table. Niki is a total powerhouse of knowledge. Every single call leaves me fired up and ready to go.”
Kate Hill, Founder & Director, My Messy Play & My Messy Play Franchise
Before joining The Charge I had hit a plateau in my business and was at the beginning of pivoting. I had lots of ideas but wasn't really getting anywhere, often getting into my own head and then not moving forward with any of them.
I didn't need someone to give me even more stuff to do. What I really needed was encouragement, someone to hold me accountable and someone to soundboard off. I also knew that whilst I helped my clients with marketing, I was neglecting my own. That's where The Charge came in.
Since joining The Charge I've fully pivoted my business and I'm now clearer about what I need to be working on each week and what I'm doing in regards to my marketing and have carved out time to do it. Being able to share ideas and get real feedback and to work through ideas and priorities with someone other than myself has been amazing.
If you're wanting to get out of your own way, have encouragement from an amazing group of women on your business journey, all whilst actually moving towards your goals, then I'd highly recommend The Charge.
Since joining The Charge, I've attracted new leads, onboarded new clients, created new offers, implemented new business processes and started a podcast...just to name a few!
Claire Jenks
Implementation Sidekick for Managed Service Providers
Most agencies charge £5,000+ per month for this level of strategy. Join and get 6 months of agency-level support + accountability for less.
Your Investment: £400/month inc. VAT
Your initial commitment is six months, then rolling
PAY 6 MONTHS UP FRONT OFFER
Pay for your first 6 months in full (£2,400 inc. VAT) and get an extra Bonus 1-2-1 Strategy Session worth £500 PLUS an invite to join me as my guest at The Scottish Business Hoedown in Glasgow on 5th March 2026
Book in a call to talk through whether The Charge is right for you!
This investment pays for itself as soon as you:
Land one additional high-value client through better marketing
Increase your launch conversion rate by 1% (our clients regularly exceed industry standard launch conversion rates)
Stop wasting time due to confusion leading to slow decision-making
Stop investing time and money into the people, and things, that aren’t building momentum in your business
I know from experience that the biggest results come from being in carefully curated rooms, with excellent mentorship and ambitious peers.
The biggest risk to your business is continuing to do the same old things, while your competitors get ahead.
The question isn't whether you can afford to invest in The Charge. it’s can you afford not to?
FAQ’s
-
I'm one of the few online educators who has actually worked for some of the UK's biggest marketing agencies as well as now owning my own advertising agency. This isn't theory - it's proven strategy from someone who's done this at scale. You're getting agency-level expertise at a fraction of agency costs. The Charge also prioritises in-person support and connection - exactly what you need to make your business thrive in 2026.
-
That's exactly why I created The Charge. Most programmes give you generic tactics without strategic thinking. You'll get personalised strategy based on your specific business, industry, and goals - not one-size-fits-all advice. The in-person sessions, combined with daily WhatsApp support and a WhatsApp Review Channel where my agency team will review your work, is what sets The Charge apart from other programmes.
-
I guarantee you'll learn proper marketing strategy and have access to ongoing support until you succeed. We monitor your progress and adjust your strategy as needed. Your results depend on your implementation, but our job is to ensure you have everything you need to succeed.
-
You should be generating consistent monthly revenue (ideally £3K+ per month) and have the budget to invest in The Charge without financial stress. This programme is not designed for complete beginners.
-
The in-person days are valuable and we hope you will be able to attend most of them, so that you can maximise your results. However, if you have to miss the odd date, as long as you keep in contact in both the WhatsApp group and the Review Channel, and drop into the odd Marketing Mondays call, this will ensure you continue to make good progress every month.
-
This isn't about adding more to your to-do list. It's about replacing what doesn't work with strategies that do and having complete certainty that you are using strategies which will make a difference to your business. Most members find they actually save time because they stop wasting effort and energy on things that are no longer working.
The in-person days alternate, one month will be a Strategy Day (10am-3pm), the next will be a Co-working & Coffee Morning (10am-12pm), backed up by community support in the WhatsApp group and fast feedback in the Review Channel (this alone will save you hours at least). After that it’s up to you how much time you spend on implementation. The more time you make for your business, the greater your results will be. -
The 2026 in-person dates and times are as follows:
Wednesday 25th March: Bonus In-person Strategy Day (if you join before 28th Feb), 10am - 3pm
Wednesday 29th April: Co-working & Coffee Morning, 9am - 12pm
Wednesday 13th May: In-person Strategy Day, 10am - 3pm
Wednesday 10th June: Co-working & Coffee Morning, 9am - 12pm
Wednesday 29th July: In-person Strategy Day, 10am - 3pm
Wednesday 12th August: Co-working & Coffee Morning, 9am - 12pm
Wednesday 2nd September: In-person Strategy Day, 10am - 3pm
Wednesday 28th October: Co-working & Coffee Morning 9am-12pm
Wednesday 18th November: In-person Strategy Day 10am-3pm
Wednesday 9th December: Festive Co-working & Coffee Morning 9am-12pm -
You don’t need to live in Edinburgh to benefit from The Charge (I dont!).
All in-person meet-ups will be held in Edinburgh City Centre, within walking distance from Waverley Train Station and the Airport Bus/Tram.
Edinburgh is very accessible from all parts of the UK, by road, rail and air, plus I can give you recommendations on the best travel and hotels to suit your budget.
Take a leaf out of my book and don’t let a bit of travel stand between you and success!