Build the business model that pays you what you’re worth
Six things every business needs to scale. The CHARGE is where we build them, together.
C: Create The business model you actually design, not the one you’ve fallen into. Built to be profitable, scalable, and worth charging premium prices for.
H: Hook Your buyers come on a journey that's curated. One that moves the right people from first encounter to sale without you having to chase.
A: Attract The shift from outbound effort to inbound pull. When your model is right and your journey is curated, the right clients find you.
R: Recurring revenue Income that compounds. Retainers, memberships, an ascending offer suite, repeat business - the business model that ends the feast-and-famine cycle once and for all.
G: Grow Strategic scaling. Growth without it taking over your personal time. The ceiling dissolves when the business stops depending entirely on you.
E: Earn The commercial output of everything above. You’re not having to work harder, yet you’re earning more, because the model is built that way.
Where established business owners create the model, the buyer journey, and the systems that finally make the money match the effort.
You're not stuck because you're not working hard enough. You're already doing the work. You already know what you're good at. You've already built something that functions.
You're stuck because the model underneath your business hasn't caught up with you.
Most business owners try to fix this with more marketing.
More content, more launches, more clever tactics.
But none of that works because none of that is the problem.
The problem is structural, and The Charge is where we fix it.
I loved the energy and commitment to my business that Niki brought.
For me, it's extremely important that I choose to work with people who want to work with me because they see me and believe in me, not because they see me as a cash opportunity for themself and I really felt that with Niki.
I learnt so much and was able to grow and evolve my offering quickly because of not only her expertise but her commitment to me and my business.
Working with Niki I have so far generated an ROI of 255% within a matter of weeks.
Lydia Hawkridge
Business Consultant
Here’s what I know about you:
You're generating revenue. You've proved your concept. You've put in the work that gets a business off the ground.
And now you've hit something else. Something harder to name. The marketing that used to work isn't producing the same results.
The pipeline feels less reliable than it used to. You're working harder for the same number, and you can feel the model creaking underneath you.
Specifically, you're experiencing at least one thing on this list:
You're generating decent revenue, but you know your business is capable of more - and you're not sure what the block is
You're watching less experienced competitors get better results with apparently less effort, but you can't put your finger on why
Your marketing has been unstructured for too long and you desperately want to raise your own standards
You're done with generic masterminds. You want a small room of people who are operating at your level and thinking the way you do
You want guidance from someone with the lived commercial experience to spot what’s wrong - not someone selling repackaged theory
You don't need another course.
You don't need more content to consume.
You need your business model to be strategic - and you need to build it alongside someone who's done this at scale.
You’re frustrated because:
❌ The marketing that used to get results isn't working anymore - and you need to fix that
❌ You're still relying on basic systems and you want to do better
❌ You're seeing newer businesses overtake you (let's stop that right now)
❌ You're trying to do too many things and you need to know what to prioritise
❌ Every "marketing expert" so far has given you conflicting advice and you don't know who to trust
❌ You're working harder than ever today, just to generate the same revenue you generated last year
If this resonates, you're not alone.
What's actually happening is this: the online business landscape has fundamentally changed. What used to work in 2022 isn’t what’s working now.
What works now is a multi-channel approach, standout messaging, and systems that work alongside everything else you’ve got going on. Completely doable, when the right person shows you how.
And by channels, I don’t mean social media. We're going to be smarter than that.
It's time to end these frustrations once and for all.
Imagine having:
A marketing system that delivers leads and sales and doesn’t stop when you log off
Messaging that feels authentic and lands with the people who matter
A business model that generates recurring revenue, every single month
The ability to charge higher prices - and the clients who pay them, without question
Your own modern-day boardroom made up of ambitious, smart, strategic business owners
This is what’s waiting for you inside The Charge.
I can’t stress enough that this has been one of the best investments I’ve made … Niki actually gives real advice!
I speak as someone who’s “invested” in programmes in the past and come away feeling as if, well, what was that all about?!
But this is real advice. You ask questions and you’ll get answers that are specific to your business and your circumstances rather than just generic responses. If you want to know about how to market yourself, Niki is the person for you.
Yvonne Walker
Consulting Psychologist & Recovery Professional
Why Listen To Me?
Most online marketing advice comes from content creators with no real-world business experience. My background is the opposite of that.
I studied Advertising Strategy to Postgraduate level
I worked in some of the UK's biggest marketing agencies for years (until I had a terrible boss who made me realise it was time to work for myself)
I run my own marketing agency — clients range from global whisky brands to The UK Space Agency to online entrepreneurs
Those people you've seen launch successfully? I've worked with most of them. I've been behind multiple five, six, and seven-figure launches.
I've run successful campaigns on every marketing channel that exists — so I know what's actually going to work for your business
I built a children's dance business from an idea on paper to a team of 40 teachers serving 3,000 customers across Scotland every week
I understand exactly why you set up your own business, because I've done it. Twice.
And now it's time to get you the results you deserve.
The Charge is the only in-person business accelerator that combines boardroom support with daily WhatsApp access, expert reviews of your marketing, and the strategic thinking your business has been missing.
This is where we use the most up-to-date marketing methods to put the buzz back into your business.
You'll master a systematic approach that works in 2026 and beyond:
🎯 Launch strategies that actually work in 2026 - not the methods everyone else is still using
🎯 Campaign-based marketing that actually fills your programmes
🎯 Networking strategies that generate hot leads
🎯 AI integration so you can do more marketing in less time (the ethical way)
🎯 Building integrated marketing systems that work seamlessly together
This is how The Charge works:
At the heart of it, our monthly Strategy Days
Once a month, you're in the room with us from 10am - 3pm. Edinburgh or London - your choice. An intimate group of ambitious business owners working through the real strategic issues in your business, and theirs.
This is the bit you can't get anywhere else at this price point. Most accelerators are Zoom. The Charge is in the room.
And alongside that, you've got everything you need to keep moving between Strategy Days:
Daily access to me and my team in a private WhatsApp community, so the questions that come up between meet-ups don't sit in a notebook for three weeks
A private Review Channel where my agency team review your marketing in detail - sales pages, email sequences, ad copy, content plans, pricing levels - and give you specific, actionable feedback
Weekly Marketing Mondays calls at either 9am or 12pm - drop in when you need to, alongside members of The Marketing Insiders Club, to keep the momentum weekly
A bonus 1-2-1 strategy session with me (worth £500) as your welcome gift when you pay in full and every time you renew
Imagine having complete confidence in your business and marketing strategy. Knowing that every campaign, every piece of content, every decision is strategically sound and confidently executed.
That's what The Charge delivers.
Together we’ll create your business and marketing systems that work consistently to amplify your results across your entire business.
You will also be part of a network of ambitious entrepreneurs who think strategically about growth - the kind of network that benefits your business every single day.
And most importantly of all, you’ll solve problems fast, in the room with us, meaning absolutely nothing can hold back your progress.
“Working with Niki was exactly what I needed to take my big idea and actually make it happen. I knew I wanted to create a group programme, but I had no idea where to start.
Niki sat down with me and helped break everything into manageable, less overwhelming steps. We built the programme content together, and she guided me through shaping my marketing plan, messaging, offer and pricing in a way that actually felt aligned, clear and was going to help me reach my income goal I had set for the year. What felt like a huge, impossible project quickly became something I felt confident and excited about.
As a result of working together, I launched my first ever one-to-many mentoring programme - and had my first four figure launch . That was such a huge milestone for me. And now, with Niki’s continued support, I’m fleshing out plans for round two, aiming for just under a five figure launch. I’m walking into it with more clarity, strategy and belief than ever before.
So far, I have generated a 176% ROI, with more revenue coming. ”
Abigail Mills, Rose & Thistle Social
The Charge Isn't for Everyone
It’s not for you if
❌ You're in the very early stages of business
❌ You're not yet generating monthly revenue
❌ You don’t want to spend time in rooms with ambitious business owners, solving problems together
❌ You're looking for mindset coaching only
❌ You can't invest in your marketing without financial stress
Let's be honest: Not everyone is cut out for entrepreneurship. If you’re not looking to invest time and energy into improving your business, alongside the financial investment, this isn't for you.
The Charge is for ambitious business owners who want support to make better decisions and take big action.
Before joining The Charge I had hit a plateau in my business and was at the beginning of pivoting. I had lots of ideas but wasn't really getting anywhere, often getting into my own head and then not moving forward with any of them.
I didn't need someone to give me even more stuff to do. What I really needed was encouragement, someone to hold me accountable and someone to soundboard off. I also knew that whilst I helped my clients with marketing, I was neglecting my own. That's where The Charge came in.
Since joining The Charge I've fully pivoted my business and I'm now clearer about what I need to be working on each week and what I'm doing in regards to my marketing and have carved out time to do it. Being able to share ideas and get real feedback and to work through ideas and priorities with someone other than myself has been amazing.
If you're wanting to get out of your own way, have encouragement from an amazing group of women on your business journey, all whilst actually moving towards your goals, then I'd highly recommend The Charge.
Since joining The Charge, I've attracted new leads, onboarded new clients, created new offers, implemented new business processes and started a podcast...just to name a few!
Claire Jenks
Implementation Sidekick for Managed Service Providers
Your Investment:£400+vat/month
Your initial commitment is six months, then rolling
Six months from now
The Charge isn't a four-week sprint. It's a structural rebuild of your business model, and structural rebuilds don't happen in four weeks. But they can happen within six months.
Here's what six months looks like for our members:
In their first two months, members typically launch a recurring revenue stream that didn't exist before
By month four, they've landed multiple clients at a higher price point than they had previously been charging
By month six, they're operating with a business model that doesn't depend on launch energy to pay the bills
Most members continue beyond six months, because they make back their ROI rapidly, by finally working smarter, not harder.
Or book in a call to talk through whether The Charge is the right fit for you
This investment pays for itself as soon as you:
Land one additional high-value client through better marketing
Increase your launch conversion rate by 1% (our clients regularly exceed industry standard launch conversion rates)
Stop wasting time on confusion and slow decision-making
Stop investing time and money into the people, programmes, and tactics that aren't building momentum in your business
The biggest results come from carefully curated rooms, with excellent mentorship and ambitious peers around you. I know that from experience.
The biggest risk to your business right now is continuing to do the same things while your competitors get ahead.
The question isn't whether you can afford to invest in The Charge.
It's whether you can afford not to.
FAQ’s
-
I'm one of the few online educators who has actually worked for some of the UK's biggest marketing agencies, as well as running my own. This isn't theory - it's proven strategy from someone who's done this at scale. You're getting agency-level expertise at a fraction of agency costs. The Charge also prioritises in-person support and real connection - exactly what's needed to make a business thrive in 2026.
-
That's exactly why I created The Charge. Most programmes give you generic tactics without strategic thinking. You'll get personalised strategy based on your specific business, industry, and goals - not one-size-fits-all advice. The in-person sessions, daily WhatsApp support, and the Review Channel where my agency team review your work — that's what sets The Charge apart.
-
I guarantee you'll learn proper marketing strategy and have access to ongoing support until you succeed. We monitor your progress and adjust your strategy as needed. Your results depend on your implementation, but our job is to make sure you have everything you need to deliver them.
-
You should be generating consistent monthly revenue (ideally £3k+ per month) and have the budget to invest without financial stress. The Charge is not designed for complete beginners.
-
The in-person days are valuable and we'd love you to attend most of them, because that's where the biggest progress happens. If you have to miss the odd one, staying active in the WhatsApp group, the Review Channel, and dropping into Marketing Mondays will keep your momentum going.
-
This isn't about adding more to your to-do list. It's about replacing what doesn't work with strategies that do, and having complete certainty that you're using the right ones. Most members find they actually save time, because they stop wasting effort on things that aren't working anymore.
The in-person days (10am - 3pm) are backed up by the WhatsApp group and Review Channel (which alone will save you hours). After that, it's up to you how much time you spend on implementation. The more time you make for your business, the bigger the results.
-
The 2026 in-person Strategy Day dates and times are as follows:
Edinburgh, 10am - 3pm:
Wednesdays 10th June, 29th July, 12th August, 2nd September, 28th October, 18th November, 9th December
London, 10am - 3pm:
Thursdays 25th June, 16th July, 20th August, 24th September, 15th October, 19th November, 17th December
-
You don't need to live in either to benefit from The Charge - I don't.
The in-person Strategy Days are held in Edinburgh City Centre or London King's Cross, both within walking distance of major train stations. Both cities are highly accessible from anywhere in the UK by road, rail, and air. I can recommend the best travel and hotel options for any budget.
Take a leaf out of my book and don't let a bit of travel get between you and the success you're going after.