Real Marketing Strategies To Grow Your Business Every Week

Join the thousands of ambitious entrepreneurs already getting actionable marketing strategies, real case studies, and profitable insights straight to your inbox every Tuesday. No fluff, just the info you need to create real results.

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What You'll Get

The Spotlight isn't yet another pointless newsletter. It's your weekly source of important updates from the world of marketing as well as easy to implement strategies that will actually move your business forward.

What to Expect:

  • 🎯 Simple strategies you can try this week

  • 📈 What's trending so you're always ahead of the curve

  • 💡 Behind-the-scenes looks at brilliant marketing

  • 📊 Campaign breakdowns and insider insights

  • 🚀 Tips from my 25 years’ experience in how to make marketing work

Designed for busy entrepreneurs - five minutes to read, strategies that last.

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Why Niki?

Hi 👋 I’m Niki and I’m here to help entrepreneurs like you understand the new ways to market your business, because what was working, isn’t working anymore - and your business is paying the price!

I studied Business and Marketing Strategy to PostGraduate level before joining some of the biggest agencies in London and Edinburgh, developing campaigns for governments, national and international brands and organisations for over a decade.

After leaving behind a toxic boss, I discovered the joy of entrepreneurship in 2012 - and now there’s no going back. Since then, I’ve used my marketing skills to build two successful businesses of my own.

I’ve worked with thousands of small business owners as well as large organisations such as The NatWest Group, The Scottish Government and The UK Space Agency on campaigns and marketing strategy.

I’m a multi-award winning marketer, named Digital Women’s Digital Creator of the Year in 2024, shortlisted for the past three years in the Great British Entrepreneur Awards as Global Entrepreneur Of The Year and countless other awards, industry lists and other accolades.

I deliver marketing training for Google Digital Garage and Enterprise Nation, I'm a Global Ambassador for Adobe Express and a Mentor for NatWest business accelerator.