"Creating high-converting lead magnets isn't about design skills or technical complexity. It's about deeply understanding your audience's problems.

I've tested this repeatedly with clients, a highly-specific 2-page resource that addresses one urgent problem will almost always outperform a comprehensive 50-page guide.

The reason? Specificity signals relevance, and relevance creates immediate perceived value.

When someone recognises that you understand their specific problem, they automatically assume you might have the solution."

"While social media followers represent potential, email subscribers represent power. In my three decades of marketing experience, I've found that the most valuable digital asset isn't your website or social accounts—it's your email list.

In 'From Followers to Subscribers,' I share 9 proven strategies to ethically convert your social media audience into engaged email contacts. From the Content Pathway Strategy that creates natural bridges between platforms to exclusive subscriber benefits that make your followers feel valued, these approaches work without spending a penny on ads.

Remember: When platforms change their rules or disappear entirely, your email list remains firmly in your control."

Discover how to transform your content strategy from merely engaging to actively generating qualified leads with this comprehensive 6-step framework designed specifically for service-based businesses in 2025.

Discover how to leverage community-based lead generation strategies to attract high-quality leads without paid advertising. Learn step-by-step methods to build, participate in, and convert community relationships into business growth in 2025.

Discover how to leverage community-based lead generation strategies to attract high-quality leads without paid advertising. Learn step-by-step methods to build, participate in, and convert community relationships into business growth in 2025.

Looking to grow your business without breaking the bank? Discover 15 proven lead generation strategies that have helped me attract hundreds of qualified leads without spending a penny on advertising. From interactive workshops and strategic quizzes to speaking engagements and content repurposing, these tactics are working right now in 2025. The best part? They cost nothing but your time and creativity. Get ready to transform your approach to finding new clients!

Great! No matter what stage of business, this is something we all want and need to focus on.

Growing an engaged audience (it doesn’t have to be huge) will help you to create a community around the work that you do and truly is a business asset.

When you first begin to focus on audience growth, it can all feel somewhat overwhelming. Where to begin? What platform to focus on? How to even get started?

When planning out your very first live launch, it’s important to set a clear goal. When I was launching Fully Booked Bootcamp last year, my goal was to fill all 24 spaces (tick!). When I started working with a new client on her very first live launch, her goal was to increase sales of her recent digital course from 100 to 300 (we finally hit 322 when the doors closed). Both of these were very specific goals and that’s what will keep you going when you hit that inevitable stage of overwhelm during your launch period.

If your website isn’t optimised for organic traffic, don’t use it for paid.

Make sure you’ve done the basics by creating meta titles, meta descriptions, and used keywords and longtail keywords that make sense. Don’t know what I’m talking about? Don’t worry, you’ll find an explanation here.

There’s a lot of talk about the need for constant content creation, but in reality, if you’re constantly churning out content purely to be consistent, then there’s a real danger that it won’t serve you as well as it might.

A career change might be the start of something phenomenal

When we first met Kylie she was a denim loving mechanic, Charlene, in our favourite Australian soap, Neighbours. And then she took a leap of faith and had a go at becoming a pop star. Which worked out pretty well for her.