Every speaker, and what you'll leave with
The 2027 line-up is being finished now, and it's announced soon. Every AIM speaker sits at the tables, joins the workshops and stays for the networking, so you'll get time with them as well as their talk.
Programme · Thursday 4 February 2027 · Edinburgh
Say hello to the AIM 2027 line-up
This year's theme is Don't just be someone, BE THE ONE, and every speaker is here to help you become the name people recommend. Like every AIM speaker, they'll be sitting at the tables and joining the workshops, so you'll get time with them as well as their talk.
Keynote
Niki Hutchison
Marketing strategist
You'll leave with… Ideas for going from someone to the one name in your market.
Marketing strategist and creator of The Inevitable Success Method®, helping founder-led brands go from someone to the one name in their market. Four Marketing Society awards, and the best-connected human we know.
More about Niki
Tamu Thomas
Keynote speaker, mentor and author
You'll leave with… Fresh thinking on becoming known for your expertise.
Author of Women Who Work Too Much (Hay House, 2024), Tamu helps founders and experts become known for their expertise. She's spoken for Santander, NatWest, Ralph Lauren and Burberry.
Dani Wallace
Speaker and event producer
You'll leave with… A clearer sense of what you stand for, and how to say it.
Dani took her event, The BIG Festoon, from a room of 50 people to Manchester's AO Arena. An award-winning speaker who's funny, honest and very good at making you rethink things.
Matt Hall
Online business strategist
You'll leave with… Steps for launching a group programme, course or membership.
Guinness World Record holder and former Lunch Mate on Channel 4's Steph's Packed Lunch, Matt helps everyday people launch group programmes, courses and memberships. Practical, step by step, no BS.
Abi Sea
Copywriter and messaging expert
You'll leave with… Ways to market your business without manipulation, fake urgency or poking at pain.
AIM co-founder with 30 years in communications. Fed up with the Online Sausages (bro marketers), she created the BLITZ messaging framework: marketing without manipulation, fake urgency or poking at people's pain.
abisea.co.uk
Naomi Smith
Financial protection expert and speaker
You'll leave with… Ways to protect the business and income you've built if life doesn't go to plan.
Founder of Saltire Financial, on a mission to make money, risk and insurance a whole lot less boring. Known for bringing condoms onto stages (yes, really).
Jess Bruno
Content strategist
You'll leave with… How to build content for a small audience, without chasing viral posts.
Jess has helped 600+ small business owners turn followers into paying clients, and she's proof you don't need to go viral to grow. Since 2020 she's worked with BoxPark, Roundhouse and Canva.
jessicabruno.co.uk
Boutique Boardroom
Lisa Johnson
Business strategist and TEDx speaker
Boutique Boardroom details coming soon.
Sunday Times bestselling author of Make Money Online, Lisa runs three businesses: a construction business, a high-level networking club and an education company. Expect straight talking.
Panel
You'll leave with… One tip from each panellist for staying positive as a business owner.
Joanna Cummings
Editorial strategist and magazine maker
Editor-in-Chief of Freelancer Magazine, Joanna has spent more than a decade interviewing founders and creatives. She also created Feature Ready, helping women experts find distinctive angles for sharing their work.
Torgi Squire
Educator, online advocate and motivator
Torgi is an educator who champions visibility and belonging, online and off, and encourages busy people to find their voice, show up as themselves and take up space.
Arlo West
Graphic designer, founder of Studio Arlo
Arlo (they/them) creates sh*t hot branding and websites for queer, trans and neurodivergent people and small businesses. LGBTQ+ Business of the Year 2026, D&AD New Blood Winner, and founder of Not Your Business.
Howey Ejegi
Scottish Influencer of the Year
Howey is the Scottish Influencer of the Year 2026/27, and he's joining our Local Legends panel.
instagram.com/howeydon
Workshops
Lucy Hall
Digital Women
You'll leave with… A new skill learned on the day, with the resources to keep using it.
Hannah Spence
Founder of Clockflower Solutions
You'll leave with… Practical ways to create content that starts conversations.
A former primary school teacher turned award-winning marketer, Hannah was named SocialDay's Social Media Educator of the Year 2025. She's run talks and workshops for Barclays, the NHS, Spotify and Fieldfisher.
Fab Giovanetti
Systems Expert
You'll leave with… A new skill learned on the day, with the resources to keep using it.
Mastermind hosts
Dee Airey
Money mentor and business strategist
You'll leave with… Straight answers to your money questions, from someone who's been self-employed for 30 years.
Creator of the Limitless Woman Programme and The Wealth Switch™, and #1 bestselling author of Set Goals Like A Rich B*tch. Dee has spent 30 years self-employed, teaching and coaching others.
Laura Robson
Back Pocket Office
You'll leave with… Help untangling the systems behind your business, with business first and tech last.
Laura designs the systems behind businesses, from the customer journey to a founder's own tools, on one rule: business first, tech last. She's one of fewer than 25 Certified HighLevel Admins in the UK.
backpocketoffice.co.uk
Sarah Heron
Identity-led stylist
You'll leave with… Help to be seen and remembered for who you really are, identity first and clothes second.
Sarah helps ambitious women stepping into bigger rooms to be seen, remembered and recognised for who they really are. Her rule: identity first, clothes second.
Anna Green
Network marketing mentor
You'll leave with… Ways to sell and recruit without the ick.
Anna runs Direct Selling Success and teaches direct sellers to sell and recruit without the ick. She's been in direct selling since 2005, and some people call her Mrs MLM.
anna-green.co.uk
Andrew George
AI build specialist
You'll leave with… Ideas for getting the repetitive work off your plate with AI.
Andrew helps online business owners use AI to get repetitive work off their plate. He didn't start out as an AI guy: he came to it from years of email marketing and automation.
mrandrewgeorge.com
Beth Hocking
Personal brand strategist and business mentor
You'll leave with… More clarity on what you want to be known for.
After over 20 years in corporate FMCG working with billion-dollar household brands, Beth walked away and started again. Now she helps brilliant women claim what they want to be known for.
Sam Johnson
Ghostwriter and copywriter
You'll leave with… Help with your story, from the ghostwriter behind a Sunday Times bestseller.
A frustrated musician and footballer who makes a living telling stories, Sam has ghostwritten a Sunday Times bestseller. His latest idea, The Hook Book, ghostwrites books you can read in under an hour.
Fancy joining us?
- Thursday 4 February 2027 · Doors 8.30am, 9am to 5pm
- Kimpton Charlotte Square, Edinburgh
- Single £189.00 (£157.50 + VAT) · VIP £385.99 (£321.66 + VAT)
From first coffee to last drink
Sessions still to be announced will appear here as soon as they're confirmed.
The full running order goes up once every session is confirmed. In the meantime, this is how the day works.
- 8.30am
Doors open
Coffee and something to eat as you arrive.
Talks
Ideas from people who've made a name in their field, with the steps to use them.
Workshops
Hands-on sessions where you learn a new skill on the day.
Mastermind tables
Small groups, an expert at every table, and your trickiest questions answered.
Panel
Business owners talking openly about what's worked and what they'd change.
Lunch
Included, and worth sitting down for.
Networking
Time built into the day to meet people, with Abi and Niki on hand for introductions.
Prize draw
Prizes from our speakers and sponsors.
- 5pm
After-event chill-out
Drinks in the bar, no pressure to party.
- 8.30am
Doors open
Coffee and something to eat as you arrive.
- 9am
Local Legends: The Positive Panel
Joanna Cummings (host), Torgi Squire, Arlo West and Howey Ejegi
One tip from each panellist for staying positive as a business owner.
- 9.30am
Keynote
Abi Sea
Ways to market your business without manipulation, fake urgency or poking at pain.
- 9.55am
Keynote
Jess Bruno
How to build content for a small audience, without chasing viral posts.
- 10.20am
Keynote
HighLevel: speaker to be announced
- 11am
Keynote
Tamu Thomas
Fresh thinking on becoming known for your expertise.
- 11.25am
Keynote
Naomi Smith
Ways to protect the business and income you've built if life doesn't go to plan.
- 12.15pm to 1.45pm
Mastermind tables
Abi Sea, Niki Hutchison, Naomi Smith, Dee Airey, Laura Robson, Sarah Heron, Anna Green, Andrew George, Beth Hocking and Sam Johnson
Three 30-minute rounds. Bring your trickiest business question, and an expert at your table will help you crack it.
- 1.45pm
Workshop
Lucy Hall, Gallery A
A new skill learned on the day, with the resources to keep using it.
- 1.45pm
Workshop
Hannah Spence, Gallery B
Practical ways to create content that starts conversations.
- 1.45pm
Workshop
Fab Giovanetti, Cellar
A new skill learned on the day, with the resources to keep using it.
- 1.45pm to 2.45pm
Boutique Boardroom
Lisa Johnson
Boutique Boardroom details coming soon.
- 2.15pm
Workshop
Jess Bruno, Gallery A
A new skill learned on the day, with the resources to keep using it.
- 2.15pm
Workshop
Speaker to be announced, Gallery B
- 2.15pm
Workshop
Speaker to be announced, Cellar
- 2.55pm
Keynote
Dani Wallace
A clearer sense of what you stand for, and how to say it.
- 3.20pm
Keynote
Matt Hall
Steps for launching a group programme, course or membership.
- 3.45pm
Keynote
Speaker to be announced
- 4.10pm
Keynote
Niki Hutchison
Ideas for going from someone to the one name in your market.
- 5pm
After-event chill-out
Drinks in the bar with speakers and new friends, and absolutely no pressure to party.
The morning after
Not ready to say goodbye? Join us on Friday 5 February 2027 for the AIM Community Mixer, from 10am to 12pm. It's a relaxed drop-in over coffee before you head home, open to all ticket holders, and we'll send you the venue before the event.
VIPs get a head start, at the VIP Speaker & Sponsor Dinner on Wednesday 3 February 2027.